For FMCG & Food Processing

CRM for FMCG and
food processing businesses.

Manage your distributor network, track batch numbers and expiry dates, handle price lists across channels, and generate GST invoices at scale — PragatiCRM for Indian FMCG.

🍱
Distributor network management
Every distributor with their own credit limit, price list tier, and outstanding balance. Route-wise distributor allocation.
📦
Batch & expiry tracking
Batch number recorded at goods receipt. Expiry date tracked per batch. FIFO dispatch alerts. (Full batch module: Phase 9.)
📋
Price list management
Multiple price lists — distributor, retailer, MRP. Product-wise and customer-wise discount structures.
Key capabilities

What For FMCG & Food Processing businesses use PragatiCRM for

🍱
Distributor network management
Every distributor with their own credit limit, price list tier, and outstanding balance. Route-wise distributor allocation.
📦
Batch & expiry tracking
Batch number recorded at goods receipt. Expiry date tracked per batch. FIFO dispatch alerts. (Full batch module: Phase 9.)
📋
Price list management
Multiple price lists — distributor, retailer, MRP. Product-wise and customer-wise discount structures.
🚚
Secondary sales tracking
Track order to beat-level: zone, territory, distributor, retailer. Salesperson performance dashboard.
🧾
GST on food products
Multiple GST rates — 0%, 5%, 12% — correctly applied per HSN. Separate handling for branded vs unbranded food products.
📊
Channel-wise margin
Margin by distributor channel, by product, by SKU. Know which products and channels are actually profitable.
Common pain points

What our clients tell us before they switch

Before PragatiCRM

Distributor ka credit limit exceed ho gaya tha lekin system ne order rok nahi tha. Bad debt hua.

After PragatiCRM

Credit limits per distributor enforced in PragatiCRM — system warns or blocks new orders when limit is breached. Reduces bad debt risk significantly.

Before PragatiCRM

Batch tracking manually tha. Expiry recall aayi toh kaunse distributor ko kaunsa batch bheja tha — pata nahi tha.

After PragatiCRM

Batch tracking at goods receipt and dispatch level gives full traceability. Recall management: identify which distributors received an affected batch immediately.

Before PragatiCRM

Alag alag price list manage karna bahut manual tha — distributor price, retailer price, scheme price sab alag.

After PragatiCRM

Multiple price lists per customer type. Discount structures and scheme prices managed centrally. Salesperson sees the right price automatically for each customer.

See PragatiCRM for your for fmcg & food processing business.

15-minute demo, tailored to your specific operations and requirements. Founder demos personally.